{"id":1,"date":"2019-07-01T17:50:10","date_gmt":"2019-07-01T15:50:10","guid":{"rendered":"http:\/\/brozers.fr\/?p=1"},"modified":"2021-06-08T19:13:55","modified_gmt":"2021-06-08T17:13:55","slug":"bonjour-tout-le-monde","status":"publish","type":"post","link":"https:\/\/brozers.fr\/?p=1","title":{"rendered":"Beaufort : winter is coming"},"content":{"rendered":"

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Quand l’Afrique rencontre l’Arctique<\/h1>\r\n

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Nous avions d\u00e9velopp\u00e9 il y a quelques ann\u00e9es une premi\u00e8re campagne Beaufort qui emmen\u00e9 le spectateur au c\u0153ur de la fra\u00eecheur.<\/p>\r\n

Sur ce deuxi\u00e8me exercice le client a voulu \u00eatre toujours aussi surprenant. Le spot a \u00e9t\u00e9 r\u00e9alis\u00e9 en Afrique du Sud on a tourn\u00e9 avec notre h\u00e9ros sur fond vert et toute la partie post production a \u00e9t\u00e9 faite en Tha\u00eflande. Avec l\u2019\u00e9quipe on a cr\u00e9\u00e9 l\u2019ours, l\u2019environnement polaire avec les Aurore bor\u00e9ale et on a essay\u00e9 de produire quelque chose qui soit le plus r\u00e9aliste possible.<\/p>\r\n

L\u2019id\u00e9e en elle-m\u00eame c\u2019\u00e9tait d\u2019emmener le spectateur en face du roi du de ce lieu glacial : Un ours polaire.<\/p>\r\n

La campagne se d\u00e9cline en tv et tout un kit de visuels.<\/p>\r\n

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Une rencontre inattendu qui prend vie sur les affiches<\/h1>\r\n

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gla gla glac\u00e9<\/p>\r\n

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Les dessous du tournage<\/h1>\r\n

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